Angi
Angi (formerly Angie's List) is the consumer home services platform connecting homeowners with local pros. The brand operates a 24/7 service across millions of customers — meaning social, community, and customer response work are inseparable, and the voice has to scale across thousands of conversations a day. As Community and Customer Response Manager, I'm hands-on growing audience and engagement across Angi's social channels — managing high-volume inbound, jumping on trends, and showing up in conversations as a real voice rather than a brand account. The work is less about polished output and more about being present, quick, and recognizably human at scale.
What I Built
Community and social engagement strategy for a consumer brand operating around the clock. A platform-native voice that meets users where they are — in comments, replies, and conversations across the social ecosystem. Managing 2,500–3,000 inbound comments per month through Sprout Social, with routing protocols to escalate complex inquiries to DMs and the support team. Proactive commenting and real-time engagement directly in-platform, including insertion into conversations beyond Angi's owned content.
By the numbers
2,500–3,000+ comments managed monthly across Angi's social channels
Sprout Social as the daily workflow for inbound response management
24/7 brand presence across community moments, customer support, and proactive engagement