20K → 38K+
LinkedIn followers
1.7×
LinkedIn paid-social ROAS
75%
Less reporting time
CHALLENGE
At Cell Signaling Technology, I owned social strategy for a global life sciences brand. I worked with scientific, product, and marketing teams to make complex research useful and interesting for biopharma and academic audiences.
SOLUTION
I developed platform-specific content frameworks with scientific, product, and marketing teams. I paired organic content with targeted paid amplification, then built a KPI framework and AI-assisted reporting workflow to guide weekly decisions.
RESULTS
Scaled LinkedIn audience from 20K to 38K+ (~90% growth) in two years
Drove 1.7x ROAS and $300K+ in attributed annual revenue through LinkedIn paid social
Established the KPI and measurement framework that now guides content optimization, platform prioritization, and quarterly planning
Built editorial voice and content frameworks that established CST’s social presence as a recognizable voice in a category that typically defaults to dense scientific copy
My role
Senior Social Media Manager · Dec 2023–May 2026
Focus
Organic and paid social, measurement, AI-assisted reporting