2.5M → 4M
Facebook followers
74%
Increase in average daily Facebook reach
54%
YouTube subscriber growth
CHALLENGE
I led social strategy for Country Music Television through Whalerock Industries, covering programming, talent, live events, and cultural moments. The goal was to reach new country music fans while keeping the existing community engaged.
SOLUTION
I produced video, GIFs, memes, and search-informed copy while managing video editors and creator relationships. Editorial planning connected programming and live events with conversations fans wanted to join, helping grow the audience and deepen engagement.
RESULTS
Facebook audience grew from 2.5M to 4M followers
+54% YouTube subscriber growth
+132% increase in Facebook post engagements
+76% increase in YouTube engagements
+74% increase in Facebook average daily total reach
Selected work
My role
Manager, Social and Content Strategy · Whalerock / CMT · Jan 2018–Jan 2019
Focus
Social editorial, live events, fan engagement