223%
User growth
150%
Increase in open interest
4
Community managers led
CHALLENGE
Parcl needed to explain a new real estate trading platform and build a community before launch. As Head of Social Media, I built its social and community function from scratch and led four community managers.
SOLUTION
I set the brand voice and content strategy across social, email, and blog, and led a team of four community managers. Launches, AMAs, trading competitions, creator partnerships, and events gave people clear reasons to participate.
RESULTS
Drove +223% user growth through integrated content and community strategy
Drove +150% increase in open interest on the platform
Built and led a team of four community managers
Launched the Parcl Protocol with a thread that reached 150K+ views, sustained by founder-led X Spaces
Selected work
My role
Head of Social Media · May 2022–Aug 2023
Focus
Launch strategy, community building, team leadership