195%
Increase in in-app video viewers
301%
Increase in in-app video views
613%
Increase in minutes watched in-app
CHALLENGE
I led social and content strategy for SiriusXM through Whalerock Industries as the brand expanded into video. I worked with talent, programming, and creative teams to launch the app’s initial video programming slate and connect it with social distribution.
SOLUTION
I built a social playbook, talent guidelines, recurring content formats, and a distribution strategy across the app and social channels. Working with talent, programming, and creative teams, I refined formats and distribution through the initial video launch. The viewership and video-view gains were recorded within four months.
RESULTS
+195% increase in unique users viewing video in-app
+301% increase in total video views in-app
+613% increase in total minutes consumed in-app
Established scalable best practices and performance benchmarks used across the SiriusXM portfolio
Selected work
My role
Senior Manager, Social and Content Strategy · Whalerock / SiriusXM · Jan 2019–Jan 2021
Focus
Video distribution, content formats, talent guidelines