6
Major client brands
Paid + organic
Social strategy
Creative direction
From brief to execution
CHALLENGE
At Whalerock Industries, I led social and content strategy for clients across entertainment, retail, consumer tech, and food. Each needed a different voice, creative approach, and plan for reaching its audience.
SOLUTION
I used brand audits, audience research, and competitive analysis to set strategy and editorial priorities. I directed designers and video editors from brief through execution, adapting the voice and creative approach to each client.
RESULTS
Saks Fifth Avenue — Luxury retail social strategy and editorial direction
William Morris Endeavor — Talent representation and brand-building social work
SiriusXM — Entertainment social strategy spanning audio and video (see dedicated case study)
Lightlife — Plant-based food brand positioning and audience strategy
Airtime — Go-to-market strategy for a Sean Parker-founded social platform targeting Gen Z
Unibail-Rodamco-Westfield — Global retail real estate brand strategy
Selected work
My role
Director, Social and Content Strategy · Jan 2021–May 2022
Focus
Content strategy and creative direction