Business Challenge
The live social platform Airtime, founded by Sean Parker, wanted to gain market share in the fast-growing but crowded social network app space. With an eye on Gen Z, Airtime needed a user acquisition and talent strategy for rapid scale and long-term retention.
Solution
Developed a detailed go-to-market content distribution strategy with an emphasis on migrating audiences from competitor platforms. Through target persona creation and deep landscape analysis, Airtime was provided the strategy for building lasting digital communities.
Deliverables
User Acquisition Strategy: Identified community verticals to foster authentic usership and created a launch rollout plan
Talent Strategy: Determined what type + level of talent were needed to attract + retain users in the target audiences
Programming: Provided creative concepts for talent partnerships to increase brand awareness and convert followers