Business Challenge
This legacy plant-based foods brand realized they needed to reexamine their brand positioning in order to best face the competition in their rapidly growing market.
Solution
Conducted a deep-dive brand audit, competitive analysis, and market opportunity assessment to determine the white space and craft a strategic growth plan. Identified target audiences and personas, relevant cultural trends, and optimal marketing and communications strategies to increase brand awareness and affinity.
Deliverables
Brand Analysis: Assessed their vision and values, current marketplace positioning, strengths, consumer offering, audience attributes and goals to inform strategy
Landscape Analysis: Examined the overall category, researched the competitive set, and surveyed cultural trends and motivations to discern key insights and identify the white space
Market Opportunity Definition: Defined the brand’s go-forward market opportunity, positioning, core offering, and target audience to maximize growth