Business Challenge
Faced with intense competition from streaming services, the satellite radio giant needed to evolve to attract a new and younger audience.
Solution
Defined and implemented a cohesive brand strategy, leveraging content and talent to drive brand awareness, reach, and engagement across all platforms by producing 25+ documents including:
100+ page social playbook with platform-specific strategies
Host + talent guidelines + best practices
Detailed guide framework for editorial planning
Creative content ideation + optimization of existing output
Results
Within three months of implementation
+195% increase in unique users viewing video in-app
+301% increase in total video views in-app
+613% increase in total minutes consumed in-app