Business Challenge
The Viacom country network needed to reach a new generation of country fans who live on social media and rebrand its version of country for a broader audience.
Solution
Developed and executed a complete social growth strategy for CMT, creating and programming new content across its channels to build and foster community among like-minded fans.
Results
+63% Facebook fans from 2.5M to 4M
+54% YouTube subscribers
+132% Facebook post engagements
+74% Facebook average daily total reach
+76% YouTube engagements