Business Challenge
This first-of-its-kind real estate trading platform sought to establish brand awareness and drive user acquisition. The platform needed to position itself as a credible and accessible investment solution while educating potential users on the benefits of investing in real-world asset (RWA) indexes and the role of blockchain in the real estate market.
Solution
As the Social Media Manager, I implemented a comprehensive 360° marketing strategy, ensuring an integrated and cohesive messaging plan across multiple digital touchpoints including social, email, and blog.
It was essential to first and foremost define objectives, identify target audiences, and establish messaging pillars. The strategy focused on creating distinct content pillars to educate, build credibility, stimulate trading, and foster community. To expand our reach and establish a strong presence within the DeFi community, I spearheaded an influencer and ambassador program. By collaborating with key industry influencers and establishing partnerships with credible voices, we amplified our message and garnered trust within the target audience.
Through these efforts, I helped build a robust digital footprint for Parcl, effectively increasing awareness, driving user acquisition, and fostering a thriving community of traders with a shared interest in real estate investing.
Deliverables
Creation of compelling marketing content centered around the core messaging pillars.
Development of educational materials highlighting the benefits of investing in RWA Indexes and blockchain's transformative impact on real estate.
Implementation of community-driven activations such as trading contests, AMAs, digital and in-person events, and giveaways to foster engagement and user adoption.
Monitoring of Web3 trends and active engagement with DeFi projects and influencers to build strong rapport and explore co-marketing synergies within the DeFi ecosystem.
Crafting data-driven marketing plans and creative content concepts tailored to attract DeFi traders seeking investment opportunities in real estate.
By implementing these strategies, Parcl successfully increased awareness of its revolutionary real estate investing platform, established itself as a trusted investment solution, and drove user acquisition and engagement within the DeFi community. The messaging approach ensured that Parcl's platform and value proposition resonated with the target audience, empowering them to make informed investment decisions.