Overview
Whalerock, a dynamic agency with diverse clients across industries, faced unique needs ranging from brand awareness to user acquisition. Tasked with providing strategic advice, creative development, and end-to-end execution, I spearheaded client projects to elevate brands and meet their unique objectives.
Role
As the Director of Content Strategy + Development, I created tailored marketing strategies for clients in entertainment, fashion, and consumer goods industries. Utilizing innovative digital marketing campaigns, I effectively helped to achieve each client's objectives — driving brand visibility, user acquisition, and more.
Deliverables
Oversaw and executed holistic brand marketing creative strategies rooted in extensive marketplace research and data-driven insights that aligned with clients’ business objectives, user needs, and industry best practices
Identified forward-thinking concepts and the blueprints for implementation — providing solutions to existing pain points, uncovering areas of opportunity, and unlocking a brand’s full value potential
Directed design and video production to deliver high-quality, user-centric content to drive brand awareness, engagement, and acquisition
Conducted brand audits and competitive assessments to optimize tailored digital strategies and inform key opportunities for growth
Primary Clients: Airtime, Lightlife, Saks, SiriusXM, Unibail-Rodamco Westfield, William Morris Endeavor